Leadership + Management

Bill Novelli


Hesdshot of Bill Novelli

Bill Novelli is the founder of Business for Impact at Georgetown McDonough and oversees the initiative. Also serving as a professor of the practice in the MBA program at Georgetown McDonough, Novelli teaches the following courses: Corporate Social Responsibility, Principled Leadership for Business and Society, and Leadership and Management of Nonprofit Organizations.

Previously, he was CEO of AARP, a membership organization of 40 million people ages 50 and older. Prior to AARP, Novelli was founder and president of the Campaign for Tobacco-Free Kids, executive vice president of CARE, the international relief and development organization and co-founder and president of Porter Novelli, now one of the world’s largest public relations firms. Novelli began his career at Unilever, where he was an account supervisor at a New York advertising agency and later served as director of Advertising and Creative Services at the Peace Corps.

Presently, Novelli serves on several boards including Association of American Medical Colleges, American Cancer Society, Bipartisan Policy Center Advocacy Network, Campaign for Tobacco-Free Kids, Center of Mental Health Pathways and Support for Self-Directed Care (COMPASS), and KaBOOM!. In addition, he co-chairs the Care Culture and Decision-Making Innovation Collaborative of the National Academy of Medicine (NAM) and previously served on NAM committees that produced the following reports: The Future of Nursing: Leading Change, Advancing Health, and Dying in America: Improving Quality and HonoringIndividual Preferences Near the End of Life. Bill is the co-chair of the Coalition to Transform Advanced Care, a national alliance dedicated to reforming advanced illness/end of life care in the United States.

He received a B.A. from the University of Pennsylvania and an M.A. from the University of Pennsylvania’s Annenberg School for Communication, and pursued doctoral studies at New York University. He taught marketing management for 10 years in the MBA program and also taught health communications at the University of Maryland.

Leslie Crutchfield

Executive Director


Leslie is an author, educator, social change expert and Executive Director of Business for Impact at Georgetown University’s McDonough School of Business. Business for Impact is founded on the belief is that companies can be a powerful force for good in the world, and delivers world-class education, student experience, and cross-sector collaborations for people, planet and profit.

Leslie’s latest book is How Change Happens: Why Some Movements Succeed While Others Don’t, noted in The New York Review of Books as a blueprint for groups inspired to take action on today’s major causes. Leslie also co-authored the bestselling Forces for Good: The Six Practices of High-Impact Nonprofits – recognized by The Economist on its Best Books of the Year list – and Do More than Give. She teaches corporate social responsibility in Georgetown’s MBA program and nonprofit leadership on LinkedIn Learning.

Leslie previously was managing director at Ashoka, the global venture fund for social entrepreneurs, and co-founded a national nonprofit social enterprise in her 20s. Leslie has contributed to FortuneForbesThe Chronicle of Philanthropy, and Stanford Social Innovation Review, and has appeared on programs such as ABC, FOX, NPR and PBS. She has volunteered on SEED Foundation and Kiva’s boards and with Crossroads Africa.

Lauren Beckham

Communications and Events Manager

lauren beckham

Lauren Beckham is the events and communications manager at Business for Impact. Previously, she supported the Marketing and Communications team within the MBA Admissions department at Georgetown McDonough. Prior to Georgetown McDonough, she worked in the commercial real estate and non-profit industries in Memphis, Tennessee. Beckham graduated from the University of Mississippi with a bachelor’s degree in integrated marketing communications and a minor in business administration. She is a master of integrated marketing communications candidate, graduating in May 2020.

Bernard Boudreaux

Deputy Director, New Strategies

Bernard Boudreaux

Bernard Boudreaux is the deputy director of the New Strategies Program – a signature program within Business for Impact at Georgetown University’s McDonough School of Business. In this role, Boudreaux focuses on direct engagement with corporate partners, as well as the nonprofit leaders attending the New Strategies program. 

Also, he is the founder and principal of Be Beneficent Consulting, a boutique consulting firm that assists individuals, nonprofits, and businesses in addressing social issues within their local communities through action that achieves measurable results. 

Prior to joining Georgetown McDonough, Boudreaux was with Target Corporation for over 30 years, where he held various leadership positions in corporate responsibility (CR) as well as in their merchandising/buying division. Within his 18 years in Target’s corporate responsibility division, he oversaw community involvement and volunteerism for local Target stores and distribution centers coast to coast, as well as led various initiatives focused on stakeholder engagement, diversity and inclusion, reputation management, and executive level board placement. Target has been repeatedly recognized nationally for being one of “America’s Most Admired” companies, as well as one of “America’s Most Generous” for philanthropy. He retired from Target in 2018.

Boudreaux has been lauded by many organizations for his engagement, counsel and support, and has served on the board of directors for numerous nonprofit organizations. Currently, he serves as an advisor for the Association of Corporate Contributions Professionals (ACCP), the premier professional association in the field of corporate philanthropy, and for BoardSource, the only national organization focused exclusively on nonprofit governance by building exceptional nonprofit boards and inspiring board service.

Known for his candid “tell it like it is” approach, Boudreaux is a frequent presenter at conferences on the impact and importance of public and private partnerships, and how businesses and nonprofits can work together to improve local communities.

Berry Brady

Media Relations Consultant

Headshot of Berry Brady

Berry Brady is a media relations consultant for Business for Impact. For the last 25 years, Brady has helped a variety of clients by offering strategic media relations and public relations counsel. Her clients include both the for-profit and non-profit sectors including Children’s National Medical Center, National Guard Youth Foundation, The Home Depot, Walmart Foundation, Ad Council, Robert Wood Johnson Foundation, U.S. Census Bureau, Campaign for Tobacco Free Kids, and AOL. Brady has created media strategies by crafting, writing, and communicating key messages for her clients in order to appeal more effectively to both the media and third party organizations. Also, she has coordinated placement for clients in all aspects of media including broadcast, radio, print, and online.

Shannon Johnson

Administrative Assistant

Headshot of Shannon Johnson

Shannon Johnson is the administrative assistant at Business for Impact. Previously, Johnson worked in management at Compass Coffee, where she assisted in managing one of their 12 locations in Washington, D.C. She received her undergraduate degree in international affairs, focusing in global public health, from George Washington University.

Christine Kidwell

Associate Director

Headshot of Christine Kidewell

Christine Kidwell is the associate director of Business for Impact, where she focuses on strategy, business development, partnerships, public relations, and student and alumni engagement. Previously, she ran operations and managed a $20 million endowment for the Center for Muslim-Christian Understanding at Georgetown University’s School of Foreign Service, focusing on building stronger bridges of understanding between the Muslim world and the West.

Kidwell worked for the District of Columbia Government in both the Mayor’s Office of Community Relations and Outreach and City Council. She served as a primary author of the Council’s Ethics Reform legislation and advised the mayor on education reform, crime alleviation, and neighborhood development.

With over a decade of connecting and collaborating with a myriad of individuals and stakeholders – often with conflicting interests – Kidwell has a keen ability to play both mediator and negotiator with ease. She is regarded for leading through service, cross-cultural understanding, creativity, and innovative problem solving. Kidwell aims to further illuminate issues surrounding access to health care, mental illness, prison reform, and religious freedom, believing that education most fundamentally happens through storytelling, relationship building and cultivating empathy.

Christine holds an Executive MBA from Georgetown University’s McDonough School of Business, a J.D. from Washington and Lee University, and a B.A. in English from Cornell University.

Bich Le

Assistant Director

Headshot of Bich Le

Bich Le is the assistant director of Business for Impact. Le manages the operations of the New Strategies Forum and other events. Also, she oversees the initiative’s budget, data analytics, and website development. Previously, Le was traveling in South Asia and Southeast Asia for six months in a volunteer trip where she mentored young students and helped renovate schools and orphanages.

Prior to her trip, Le was with the Asian and Pacific Islander American Scholarship Fund, where she educated, mentored, and guided students, parents, and financial aid counselors through the scholarship process for the Gates Millennium Scholars program.

Le earned a B.A. in art from Trinity College in Hartford, Connecticut. In her spare time, she likes to read, paint, bike, hike, canoe, and travel.

Liddy Manson

Senior Advisor, AgingWell Hub

liddy manson

Liddy Manson is the senior advisor of the AgingWell Hub housed within Business for Impact. She is a seasoned technology and health care entrepreneur and executive, having spent over 20 years leading mission-driven technology, media and information organizations. Currently, she provides strategic growth, market positioning, and general management advisory services to high growth and transitioning organizations in both the for-profit and nonprofit sectors, leveraging her extensive management and board-level experience in both the for-profit and nonprofit world to help organizations move to the next level. 

Most recently, Manson was co-founder and president of BeClose, a pioneer of smart home technology designed to support people who are aging in place or living independently with disabilities. She led the company from its launch to its exit via spin in to its strategic investor, Alarm.com.  Prior to starting BeClose, Manson served as CEO of DigitalSports, a web service providing detailed information and coverage of high school sports throughout the country. Prior to DigitalSports, she served as the chief operating officer of FreeWebs Inc. (now Webs.com). Previously, Manson spent nine years as vice president and general manager of commercial products at Washington Post Digital. In those years she served in both functional roles (sales, marketing, business development) and ran the largest P&L at the company.

Manson is an accomplished pianist, having performed three piano concertos in the past ten years, and has served on the board of the Baltimore Symphony for six years.  Also, she serves on the board of Verite, a nongovernmental organization dedicated to supporting U.S. corporations in ensuring that their global supply chains comply with fair labor standards. 

Manson holds an MBA and certificate in public management from Stanford University and a B.A. in music from Yale University. 

Ladan Manteghi

Senior Advisor

ladan manteghi

Ladan Manteghi serves as a senior advisor to Business for Impact. Previously, she led Business for Impact at Georgetown University’s McDonough School of Business as executive director for five years, from its birth in 2011, building cross-sector partnerships and programs that help train business leaders to create economic and social value. Currently, she works as the global director for Partner Networks at the Social Progress Imperative. 

Previously, Manteghi directed AARP’s international initiatives where she created, launched, and served as president of the AARP Global Network. Concurrently serving as the senior vice president of international affairs for AARP, Manteghi has collaborated and created partnerships with influential groups, such as the World Economic Forum, Organization for Economic Cooperation and Development, United Nations and its affiliate organizations, and the European Commission.

She has spoken as an expert on the over-50 market, income security, health, and retirement at conferences and in the media in Asia, Europe, and the Americas.

Prior to joining AARP, Manteghi served as an advisor to the CEO of PowerUp, a nonprofit focused on addressing the digital divide, and directed business development and outreach activities for a dotcom leading e-advocacy campaigns for multinational corporations and national nonprofits. Also, she served in various U.S. government agencies, including working for former U.S. President Bill Clinton and former Vice President Al Gore, the Office of the U.S. Trade Representative, U.S. Department of Health and Human Services, and the U.S. Department of the Interior. Manteghi earned a B.A. in political science and public service from the University of California at Davis.

Matt McKenna

Executive in Residence, Rural Opportunity Initiative

matt mckenna

Matt McKenna is an executive-in-residence overseeing the Rural Opportunity Initiative of Business for Impact. He recently served as senior advisor to the U.S. Secretary of the U.S. Department of Agriculture (USDA), Tom Vilsack. In this role, McKenna worked to leverage federal resources with public and private partners to foster job creation, business development, and economic growth in rural America.

Prior to joining the USDA in 2013, McKenna served as president and chief executive officer of Keep America Beautiful, Inc., the nation’s leading nonprofit that brings volunteers together to build and sustain vibrant communities. Also, McKenna served as senior vice president of finance, senior vice president and treasurer and senior vice president of tax at PepsiCo. Before joining PepsiCo in 1993, McKenna served as partner with the law firm of Winthrop, Stimson, Putnam & Roberts in New York.

A graduate of Georgetown Law, McKenna is an active director of Foot Locker, Inc. and was chairman of the Board of the Ignatian Volunteer Corps. He has served on the board of trustees of several other for-profit and nonprofit organizations, including PepsiAmericas, Inc. and Hamilton College, where he graduated in 1972 and was a member of Phi Beta Kappa. Also, McKenna has served on the boards of Manhattanville College, the foundation for Purchase College of the State University of New York, and the Manhattan Theatre Club. He has been an adjunct professor at Fordham University since 1984.

Gael O’Sullivan

Project Director, ABInBev Foundation Partnership

gael osullivan

Gael O’Sullivan is the project director of the ABInBev Foundation Partnership housed within Business for Impact. O’Sullivan is experienced in applying health communication, advocacy, and social and commercial marketing to projects promoting health in the United States and worldwide. She is known for her work advancing behavior change science and practice.

Ernest “Chico” Rosemond

Program Director, New Strategies

mr. rosemond

Ernest “Chico” Rosemond serves as program director for Business for Impact’s New Strategies Program. In this role, he is responsible for partnerships with corporate funders, content development, program strategy and growth, and operational management.

Currently, Rosemond serves on the boards of the American Foundation for Suicide Prevention (National Capital Area Chapter), the Chevy Chase Fire Department, and the Dance Institute of Washington, D.C.

Rosemond, a Georgetown Law alumnus, comes to New Strategies after 15 years with AARP, where he managed brand alliances, partnerships, sponsorships, and exhibits. Also, he is a Certified Aging in Place specialist. 

Prior to AARP, Rosemond was a development officer with the National Alliance of Black School Educators, served as an associate for Houston & Howard Law Firm in Washington, D.C., and as law clerk for the Honorable Henry Kennedy, associate judge of the Superior Court of the District of Columbia.

Diane Ty

Project Director, Portion Balance Coalition

diane ty

Diane Ty is senior project director of the Portion Balance Coalition and project lead for AgingWell Hub at Business for Impact. Ty has expertise in marketing and business strategy and a long history of product, service, and program innovation in the nonprofit, corporate, and public sectors. Also, she serves as senior advisor to Service Year Alliance and consults to other nonprofits and startups.

Previously, Ty was senior vice president of strategic market development at AARP, where she was the architect of AARP’s under age 50 initiative called LifeTuner.org, a 2010 winner of an IDEA award (Gold-level) in the design strategy category by the Industrial Designers Society of America (IDSA), which recognizes annually the best product innovations around the globe.

Ty lead the Save the Children’s Millennial-focused work while serving as managing director of the United States programs division. In this role, she developed the Effie-winner and Emmy-nominated Ad Council campaign, “Do Good: Mentor A Child.” Prior to her nonprofit work, Ty worked for over 10 years as a marketing executive with the American Express Company in NYC. She started her career at the Overseas Private Investment Corporation, where she organized and led U.S. investment delegations to developing countries.

Ty earned a B.A. from Duke University, an MBA from the Wharton School at the University of Pennsylvania, and a M.A. from the School of Arts and Sciences at the University of Pennsylvania. She is married and has three children.

Curt Weeden

Founder and Co-Director, New Strategies

curt weeden

Curt Weeden is the founder and co-director of New Strategies within Business for Impact. He is a management consultant, author, and speaker who is nationally recognized for his work in the philanthropy and social responsibility fields. Also, Weeden is president of Business & Nonprofit Strategies, Inc., a consulting group providing management guidance to several of the nation’s largest corporations and nonprofit organizations.

Weeden launched the New Strategies initiative in 2011, and the program moved to Georgetown University’s McDonough School of Business in 2015. Prior to the New Strategies start-up, Weeden founded and served as chief executive of the Association of Corporate Contributions Professionals (ACCP), the national trade group representing corporate contributions, community relations, and employee volunteer managers from more than 130 companies.

Weeden served as vice president for Johnson & Johnson (J&J) and managed the corporation’s expansive cash and product contributions program. Before joining J&J, he led a consulting firm that provided external relations and merger and acquisition services to Bank of America, General Motors, Merck, Xerox, and numerous other firms.

Weeden has been a guest lecturer and instructor at several universities including Duke University, Rutgers University, Penn State University, and University of California, Los Angeles. He writes extensively about corporate philanthropy with articles and features appearing in BusinessWeekUSA Today, Miami HeraldSan Francisco Examiner, and Los Angeles Times. He is the author of five books, including two novels.

Joe Weinstein

Senior Partner

Photo of Joe

Joe is Senior Partner at Business for Impact, where he focuses on strategy, partnership development, program creation, and student and alumni engagement. Previously, he was Senior Director of Operations and Planning at Signal Vine, a technology firm that improves student outcomes in college attainment and persistence. He played instrumental role in doubling firm revenue and staff size by advising CEO and working closely with executive team on planning, management, evaluation/metrics, systems, human resources, and legal.

At Arabella Advisors, a consulting firm working with philanthropic donors, Joe led client projects on strategy and evaluation, and managed the firm’s analyst team. He also led to major shifts in business development and staff management by implementing a balanced scorecard. Joe also worked with the Bill & Melinda Gates Foundation as an associate policy and program officer, where he built partnerships with advocacy organizations in India, and managed grants to organizations focused on health policy in Africa, India, and the U.S.

Joe serves on the Leadership Council of The Posse Foundation’s DC chapter and the Board of the Wisconsin Project on Nuclear Arms Control. He holds an Executive MBA from Georgetown University’s McDonough School of Business, an M.S. in International Affairs from Georgetown University, and a B.A. in English from Wesleyan University.