Global Smart Drinking Goals

AB InBev Foundation logo

Partnering with the AB InBev Foundation, we are working on advancing the Foundation’s Global Smart Drinking Goals — a set of programs and initiatives focused on shifting social norms, consumer behaviors, and business practices — in order to make a tangible contribution to the reduction of harmful use of alcohol globally.

Developed alongside public health officials, these goals reflect a core belief in evidence-based solutions and that independent, rigorous and transparent measurement and evaluation are key to progress. The Global Smart Drinking Goals are also designed to be collaborative and evolving. Working in partnership with public health bodies, civil society, and governments, we aim to implement evidence-based approaches, uncover new ways to reduce the harmful use of alcohol, and act upon them. The intent is not only to use the knowledge generated by this work to improve ABinBev’s own efforts and business practices, but also to share what we learn with others.

Goal 1: Reduce the harmful use of alcohol by at least 10 percent in six cities by the end of 2020. Implement the best practices globally by the end of 2025.

Goal 2: Invest $1 billion USD across our markets in dedicated social marketing campaigns and related programs by the end of 2025.

Goal 3: Ensure No- or Lower- Alcohol beer products represent at least 20 percent of AB InBev’s global beer volume by the end of 2025.

Goal 4: Place a Guidance Label on all of our beer products in all of our markets by the end of 2020. Increase alcohol health literacy by the end of 2025.

The Global Smart Drinking Goals
1) Changing behaviors through social norms
1a) Multi-year pilots: Reduce the harmful use of alcohol by at least 10% in 6 cities by the end of 2020. Implement the best practices globally by the end of 2025.
1b) Social norms: Influence social norms and individual behaviors to reduce harmful alcoholuse by investing at least 1 billion USD accross our markets in dedicated social marketing campaigns and related programs by the ens of 2025.
2) Empowering consumers through choice
2a) Product portfolio: Ensure no or lower alcohol beer products represent at least 20% of AB InBev's global beer volume by the end of 2025.
2b) Alcohol health literacy: Place a guidance label on all of our beer products in all of our markets by the end of 2020. Increase alcohol literacy by the end of 2025.

To learn more about the Global Smart Drinking Goals, please visit the AB InBev Foundation (new window).