New Strategies

Man speaking to a group at a conference

New Strategies is an advanced education program unlike any other program for nonprofit leaders. Focusing exclusively on how to bolster and manage revenue for growth and success, New Strategies begins with an intensive, four-day forum that is the gateway to an ongoing support system of practical ideas that work.

New Strategies is a proven success. Core elements of the program have been tested and refined since its launch in 2011. Instructors and facilitators include top-rated faculty members, nationally recognized experts in specialized field such as cause marketing, fee-for-service revenue support, predictive analytics, and more. Classes are conducted at Georgetown University’s campus with special evening events featuring notable guest speakers held at venues unique to Washington, D.C.

The social issues that threaten our planet and our people have never been more complex. It’s not enough to have the best intentions: if you want to make an impact, you need to have the best business skills and strategies. With our New Strategies Program for Nonprofit Executives, we provide an entire business school curriculum for nonprofit leaders who are seeking new tools and strategies to drive their enterprise forward. This program is unique in its in-depth business training, and in that every nonprofit leader is sponsored by a company, such as American Express, JP Morgan Chase, Johnson & Johnson, and Target.


Program Content
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New Strategies beings with an intensive four-day, hands-on executive forum. The forum is directed by leaders in the nonprofit and philanthropy fields and Georgetown faculty and student teams provide additional depth. Following topical plenary sessions, participants meet in specially curated small-group facilitation groups where nonprofit leaders can determine how best to integrate funding concepts into their own strategic plans.

Among the Topics Addressed during New Strategies Forums

Cause Marketing

Deferred Giving

Foundation Grants

Predictive Analytics

Corporate Support

Earned Revenue

Government Funding

Sponsorship

Database Management

Gifts in Kind

Impact Investing

Selection Process

Corporations and independent/family foundations provide 100% of the funding to Georgetown University to support the New Strategies program. Funding is used to cover all program expenses for senior executives who attend New Strategies forums, including travel, lodging, instruction, materials, meals, and special events. Funding also enables Georgetown University to provide ongoing communication and assistance to participating nonprofit organizations following each four-day forum.

Group photo of New Strategie sparticipants outside the steps of Hariri Building

New Strategies Alumni

Nonprofit leaders who participate in the New Strategies Forum become part of a national alumni network which includes hundreds of organizations throughout the U.S. Monthly communications and other services made available through this network and alumni are kept informed about federal, state and local government policy and tax revisions that impact funding and staffing decisions. The network enables past participants to share revenue-generating concepts that work – and those that fall short of expectations.


New Strategies Advisory Council & Funders
New Strategies Advisory group photo, 3 members with Curt Weeden sitting on tall chairs with Georgetown University logo backdrop

The Georgetown University New Strategies program is made possible primarily by grants from businesses that are widely recognized for their leadership in the corporate social responsibility field. A New Strategies Advisory Council includes the program’s main funders. The Council meets annually to discuss philanthropy and related corporate citizenship developments/trends. Council members share grant-making objectives and practices and also have an opportunity to interact with nonprofit executives attending one of the New Strategies forums.

Please visit our Partners page to learn more about the corporations and company foundations that make the New Strategies program possible.

For more information on the New Strategies program, contact Ernest “Chico” Rosemond at Ernest.Rosemond@georgetown.edu.