New Strategies

An Advanced Management Education Program

New Strategies is an invitation-only advanced management education program conducted by Business for Impact at Georgetown University’s McDonough School of Business. Companies, foundations, and grantmakers send their grantees to the four-day, on-campus intensive program focused exclusively on how nonprofits can bolster, diversify, and manage revenue for growth and success.

Instructors, presenters, and small-group facilitators include Georgetown McDonough faculty and nationally recognized experts in revenue-generating fields. They lead participants through strategies to secure funds and services needed to achieve programming objectives and strengthen long-term organizational viability.

“New Strategies is a wise investment in not-for-profit organizations of all sizes. The program introduces relevant revenue generating insights, provides small group education which successfully imparts knowledge, and interjects affirmations which build the confidence of leaders to innovate and grow.”

-Tycely W. (’21)

How Your Organization Will Benefit

Since its launch, New Strategies has worked with more than 2,000 nonprofit executives. The New Strategies network has provided past participants with an expanded and valuable perspective on the financial challenges and opportunities facing the field, including:

• Flat or declining corporate cash contributions
• Continued dependence on public funding
• Over-dependence on limited number of funders
• Lost opportunities for securing non-cash contributions
• Unclear and ineffective strategies for using social media
• Fee-for-service/earned revenue challenges, including unrelated business income tax
• Increased competition (90 new nonprofits created every day)

Representative Topics:

• Cause Marketing
• Corporate Funding
• Donor Advised Funds (DAFs)
• Earned Revenue
• Foundation Funding
• Government Funding
• Individual Giving
• Overcoming Racial Bias in Fundraising
• Peer-to-Peer Follow-Up
• Social Media
• Using Artificial Intelligence in Fundraising
• Virtual Fundraising

Who Should Participate

Selected nonprofits are encouraged to enroll CEOs, executive directors, or other executive-level individuals responsible for generating and/or managing revenue, as program participants are expected to be able to enact new and evolving strategies within their organizations.

Nearly half of all New Strategies’ participants are the CEO or executive director of their organization. Others include vice presidents of development (or equivalent) and project directors with financial responsibilities. 

Find New Strategies Nonprofits Near You

• Northern Region
• (IA, IN, IL, KS, MI, MN, MO, ND, NE, OH, WI)
• Southern Region
• (AL, AR, FL, GA, KY, LA, MS, NC, OK, SC, TN, TX)
• Eastern Region
• (CT, DC, DE, MA, MD, ME, NH, NJ, NY, PA, RI, VA, VT, WV)
• Western Region
• (AZ, CA, CO, HI, ID, MT, NM, NV, OR, SD, UT, WA, WY)

All New Strategies nonprofit organizations

New Strategies Programs Partners

For more information, please contact Tanya Smith-Evans (tns26@georgetown.edu), Director – New Strategies Programs