New Strategies is an invitation-only advanced management education program conducted by Business for Impact at Georgetown University’s McDonough School of Business. Companies, foundations, and grantmakers send their grantees to the four-day, on-campus intensive program focused exclusively on how nonprofits can bolster, diversify, and manage revenue for growth and success.
Instructors, presenters, and small-group facilitators are Georgetown faculty and nationally recognized experts in revenue-generating fields. They lead participants through strategies to secure funds and services needed to achieve programming objectives and strengthen long-term organizational viability.
“New Strategies is a wise investment in not-for-profit organizations of all sizes. The program introduces relevant revenue generating insights, provides small group education which successfully imparts knowledge, and interjects affirmations which build the confidence of leaders to innovate and grow.”
-Tycely W. (’21)
How Your Organization Will Benefit
Since its launch, New Strategies has worked with more than 1,800 nonprofit executives. The New Strategies network has provided past participants with an expanded and valuable perspective on the financial challenges and opportunities facing the field, including: – Flat or declining corporate cash contributions – Continued dependence on public funding – Lack of understanding and use of data by senior executives – Over-dependence on limited number of funders – Lost opportunities for securing non-cash contributions – Unclear and ineffective strategies for using social media – Fee-for-service/earned revenue challenges, including unrelated business income – Increased competition (90 new nonprofits created every day)
Example Program Topics:
Cause Marketing
Corporate Funding
Using Artificial Intelligence in Fundraising
Donor Advised Funds (DAFs)
Data Improvement
Earned Revenue
Foundation Funding
Government Funding
Individual Giving
Overcoming Racial Bias in Fundraising
Peer-to-Peer Follow-Up
Social Media
Virtual Fundraising
Who Should Participate
Selected nonprofits are encouraged to enroll CEOs, executive directors, or other executive-level individuals responsible for generating and/or managing revenue, as program participants are expected to be able to enact new and evolving strategies within their organizations. Nearly half of all New Strategies’ participants are the CEO or executive director of their organization. Others include vice presidents of development (or equivalent) and project directors with financial responsibilities.
