Hope Freedman is Program Director of the Portion Balance Coalition at Business for Impact. She brings her extensive skills in consumer brand marketing, advertising, and strategy – both on the client and agency side – to uncover, strengthen, and activate organizations’ social and sustainability initiatives that encourage consumer action and positively impact business, stakeholders, and communities.
Previously, Hope led various CPG businesses – in particular iconic food brands – during her tenures at Unilever, L’Oréal, Dannon and Reckitt Benckiser. Her leadership encompasses successful development and implementation of consumer research, brand strategies, product innovation, brand positioning, visual identity frameworks, communication platforms, consumer activation, and retail promotion.
As adjunct faculty, Hope shares her passion and knowledge about CSR, Cause Marketing, and other Marketing topics through curriculum development, teaching and guest lectures. She also shares her expertise about the intersection of brands, marketing and social good as a speaker, writer, editor, and award judge.
Hope earned an MBA from Fordham University Graduate School of Business in Marketing and Finance, and a B.A. degree from Union College. She also received an Executive Education certificate from The Fordham Center for Nonprofit Leaders at Fordham University.