Global Smart Drinking Goals
Business for Impact at Georgetown University’s McDonough School of Business announces a new case study, AB InBev and Smart Drinking: An Analysis of How the World’s Largest Beer Company Contributes to the Reduction of Harmful Alcohol Use.
Public health leaders estimate that consumption of all forms of alcohol such as beer, wine, and spirits contributes to more than 3 million deaths annually and more than 5% of the worldwide burden of disease and injury. The global brewing company, Anheuser-Busch InBev (AB InBev), announced in 2015 it would contribute $1 billion USD to reduce harmful drinking through a new initiative – the Global Smart Drinking Goals (GSDGs). The initiative builds on AB InBev’s longstanding commitment to reducing alcohol-related harms caused by impaired driving, binge drinking, underage drinking, and gender-based violence, among other problem behaviors. The GSDGs center on innovative, evidenced-based efforts to empower consumers to make “smart drinking” choices, shift societal norms, and measurably decrease harmful consumption.
The case study, AB InBev and Smart Drinking, provides analysis of the company’s progress toward achieving the Global Smart Drinking Goals during the first five years, and offers recommendations for how AB InBev can strengthen its approach going forward. It also includes insights for other industry leaders to inform corporate sustainability efforts that aim to create customer and shareholder value while protecting people’s health.
Goal 1: Reduce the harmful use of alcohol by at least 10 percent in six cities by the end of 2020. Implement the best practices globally by the end of 2025.
Goal 2: Invest $1 billion across our markets in dedicated social marketing campaigns and related programs by the end of 2025.