Global Smart Drinking Goals
Partnering with the AB InBev Foundation, we are working on advancing the Foundation’s Global Smart Drinking Goals — a set of programs and initiatives focused on shifting social norms, consumer behaviors, and business practices — in order to make a tangible contribution to the reduction of harmful use of alcohol globally.
Developed alongside public health officials, these goals reflect a core belief in evidence-based solutions and that independent, rigorous, and transparent measurement and evaluation are key to progress. The Global Smart Drinking Goals are also designed to be collaborative and evolving. Working in partnership with public health bodies, civil society, and governments, we aim to implement evidence-based approaches, uncover new ways to reduce the harmful use of alcohol, and act upon them. The intent is not only to use the knowledge generated by this work to improve ABinBev’s own efforts and business practices, but also to share what we learn with others.
Goal 1: Reduce the harmful use of alcohol by at least 10 percent in six cities by the end of 2020. Implement the best practices globally by the end of 2025.
Goal 2: Invest $1 billion across our markets in dedicated social marketing campaigns and related programs by the end of 2025.