New Strategies

New Strategies Program

New Strategies is an invitation only advanced management education program conducted by Business for Impact at Georgetown University’s McDonough School of Business. Unlike other programs for nonprofit leaders, New Strategies focuses exclusively on how to bolster and manage revenue for growth and success.

Founded in 2011, New Strategies became part of Georgetown University in 2015. Top-flight nonprofit and government experts are part of what is widely considered one of the most successful and useful programs of its kind. The program serves as a gateway to an ongoing support system designed to convert revenue strategies into action plans. Corporations or Foundations fund nonprofit executives invited to participate in the New Strategies program.

New Strategies participants

“New Strategies Symposium was the best nonprofit leadership program I’ve attended. While we moved to an online format, the program team didn’t miss a beat and presented an informative, rich and fun environment – keeping us engaged throughout the 4 week program! I’ve already shared many insights and learnings at my most recent board meeting, and with my team. I would highly recommend this program to my peers and would welcome the opportunity to send my senior team as well. I looked forward each Tuesday, to joining this creative and educational symposium, as it was the highlight of my week.”

How Your Organization Will Benefit

Since its launch, New Strategies has worked with more than 1,000 nonprofit executives who remain connected to the program via monthly support and services. The New Strategies network has provided past participants with an expanded and valuable perspective on the financial challenges and opportunities facing the field, including:

  • Flat or declining corporate cash contributions
  • Continued dependence on public funding
  • Lack of understanding and use of data by senior executives
  • Over-dependence on limited number of funders
  • Inaccurate financial reporting (including tax submissions)
  • Lost opportunities for securing non-cash contributions
  • Unclear and ineffective strategies for using social media
  • Fee-for-service/earned revenue challenges, including unrelated business income
  • Increased competition (90 new nonprofits created every day) and public confusion

New Strategies is a wise investment in not-for-profit organizations of all sizes. The program introduces relevant revenue generating insights, provides small group education which successfully imparts knowledge, and interjects affirmations which build the confidence of leaders to innovate and grow.”

-Tycely W. (’21)

Program Content

Program administrators, Georgetown faculty, and teams of students help New Strategies participants put their organizations on a sound financial footing. This helps secure funds and services needed to achieve programming objectives and helps extract the most value from donated dollars and hours. Following topical plenary sessions, participants meet in specially curated small-group facilitation groups where nonprofit leaders can determine how best to integrate funding concepts into their own strategic plans.

Topics Covered

  • Board Engagement
  • Cause Marketing
  • Collaborations + Mergers
  • Corporate Funding
  • Donor Advised Funds (DAFs)
  • Data Improvement
  • Earned Revenue
  • Foundation Funding
  • Government Funding
  • Individual Giving
  • Overcoming Racial Bias in Fundraising
  • Peer-to-Peer Follow-Up
  • Social Media
  • Virtual Fundraising

“While I was hesitant to participate in the virtual platform, the time flew, the information was on point and it turned out to be an effective and efficient use of my time. I was still able to network while gleaning useful and practical information during a time when I needed it the most. I would highly recommend this program to my peers and hope to see many of my colleagues earn their certificates in the near future.”

– Lisa C. (’20)

Who Should Participate

Selected nonprofits are encouraged to enroll CEOs, executive directors, or other executive-level individuals responsible for generating and/or managing revenue. Program participants are expected to be able to enact new and evolving strategies within their organizations. Nearly half of all New Strategies’ participants are the CEO or executive director of their organization. Others included vice presidents of development (or equivalent), CFOs, and project or program directors with financial responsibilities. New Strategies helps executives develop strategies and adopt new concepts (e.g. effective use of evolving technology) needed to increase and diversify revenue streams.

New Strategies offers two intensive tracks for nonprofit leaders to select:

  • A live, four-day Forum at Georgetown University in Washington, D.C.
  • An online Symposium conducted once a week over four consecutive weeks


Due to COVID-19, only the four-week Symposium is being offered at this time.

New Strategies participants

Top 10 represented nonprofit areas

Arts, Culture, + Humanities

Community Development


Emergency + Disaster Relief



Hunger +Food Insecurity

Housing + Shelter

Social + Criminal Justice

Social + Veteran Services

Youth Development

Find New Strategies Nonprofits Near You

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Northern Region

(IA, IN, IL, KS, MI, MN, MO, ND, NE, OH, WI)

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Southern Region

(AL, AR, FL, GA, KY, LA, MS, NC, OK, SC, TN, TX)

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Eastern Region

(CT, DC, DE, MA, MD, ME, NH, NJ, NY, PA, RI, VA, VT, WV)

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Western Region

(AZ, CA, CO, HI, ID, MT, NM, NV, OR, SD, UT, WA, WY)

For more information on the New Strategies program, contact Tanya Smith-Evans at

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