New Strategies Programs

New Strategies

New Strategies is an invitation-only advanced management education program conducted by Business for Impact at Georgetown University’s McDonough School of Business focused exclusively on how to bolster, diversify, and manage revenue for growth and success.

Georgetown faculty, program administrators, and philanthropic and government industry experts guide participants through strategies to secure funds and services needed to achieve programming objectives and strengthen organizational sustainability. Following topical plenary sessions, participants meet in specially curated small-group facilitation groups where nonprofit leaders can determine how best to integrate funding concepts into their own strategic plans.

New Strategies is a wise investment in not-for-profit organizations of all sizes. The program introduces relevant revenue generating insights, provides small group education which successfully imparts knowledge, and interjects affirmations which build the confidence of leaders to innovate and grow.”

-Tycely W. (’21)

How Your Organization Will Benefit

Since its launch, New Strategies has worked with more than 1,800 nonprofit executives. The New Strategies network has provided past participants with an expanded and valuable perspective on the financial challenges and opportunities facing the field, including:

  • Flat or declining corporate cash contributions
  • Continued dependence on public funding
  • Lack of understanding and use of data by senior executives
  • Over-dependence on limited number of funders
  • Lost opportunities for securing non-cash contributions
  • Unclear and ineffective strategies for using social media
  • Fee-for-service/earned revenue challenges, including unrelated business income
  • Increased competition (90 new nonprofits created every day)

Topics Covered Examples

  • Cause Marketing
  • Corporate Funding
  • Using Artificial Intelligence in Fundraising
  • Donor Advised Funds (DAFs)
  • Data Improvement
  • Earned Revenue
  • Foundation Funding
  • Government Funding
  • Individual Giving
  • Overcoming Racial Bias in Fundraising
  • Peer-to-Peer Follow-Up
  • Social Media
  • Virtual Fundraising

Who Should Participate

Selected nonprofits are encouraged to enroll CEOs, executive directors, or other executive-level individuals responsible for generating and/or managing revenue. Program participants are expected to be able to enact new and evolving strategies within their organizations. Nearly half of all New Strategies’ participants are the CEO or executive director of their organization. Others included vice presidents of development (or equivalent), and project or program directors with financial responsibilities. New Strategies helps executives develop strategies and adopt new concepts (e.g. effective use of evolving technology) needed to increase and diversify revenue streams.

New Strategies participants

Find New Strategies Nonprofits Near You

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Northern Region

(IA, IN, IL, KS, MI, MN, MO, ND, NE, OH, WI)

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Southern Region

(AL, AR, FL, GA, KY, LA, MS, NC, OK, SC, TN, TX)

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Eastern Region

(CT, DC, DE, MA, MD, ME, NH, NJ, NY, PA, RI, VA, VT, WV)

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Western Region

(AZ, CA, CO, HI, ID, MT, NM, NV, OR, SD, UT, WA, WY)

For more information, please contact Tanya Smith-Evans (, Director – New Strategies Programs

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