A strategic planning process involving all members of the Portion Balance Coalition (PBC) resulted in our work being grounded with three key strategic pillars:
- Individual Empowerment;
- Food Landscape; and
- Collaborative Learning, Sharing & Amplifying.
Together, these strategic focus areas combine to define our theory of change: activating consumers to create demand and acceptance for balanced food portions, enabling industry to respond to the demand. “The solution here can’t be solved by one sector alone, we’d all be talking past each other,” says Ty, who works at Georgetown University’s business school as the coalition’s project director. The group’s diversity makes it uniquely powerful among previous efforts; it’s also a powder keg. Still, members of the coalition think it’s worth a shot.